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Who are the competitors of Pidilite in India?
Pidilite is a dominant player in India’s adhesive industry with a market share of ~70% in its leading brand categories (Fevicol,) in the organized segment. Few of the competitors of Pidilite Industries are Tata Chemicals, BASF, BOC India etc.
What is the retail margin of Pidilite products?
The prices for some of their products start from just a mere price of Rs.5 which has helped them in penetrating the market and reach every nook and corner of the country. Their retail margin varies from 12-25% depending on the product. Pidilite has spread its network all across the country.
Which is the case study of Pidilite Industries Limited?
In this case study, we will take a deep dive into knowing what Pidilite as a company is, its 4Ps of the marketing mix, the marketing strategies and campaigns, followed by swot analysis on the same. So, let us start by understanding Pidilite Industries Limited in the coming section.
Is there a debt to equity ratio for Pidilite?
Further, Pidilite industries is a completely debt-free company for many years. Here’s the debt to equity ratio of Pidilite from 2013-14 to 2017-18. Besides, if we check the liquidity, we can find that Pidilite industries has high current assets compared to its current liabilities.
Last Update: Oct 2021
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